About Seedway Academy

The Seedway Leadership Training and Development Academy is an online, face to face and virtual work force capacity building organization focused on interventions for the professional who has to cope with life and productivity pressures and life. The academy offers transforming and impactful programs steeped in researched and practicable and industry-relevant knowledge. Our interest is on helping professionals to successfully work through challenging workplace scenarios, actions and decisions whilst maintaining balance in their work-life spheres.


The founding Director of STDA has a background in leading successful organizations which he was part of founding from inception. His mindset fuses academic research, creative economy thinking, systems thinking, problem solving and personal reflection techniques that will help anyone who takes our courses to walk away enriched and prepared for life and work challenges.


Memberships and Accreditations: (ETDP SETA / COMENSA / ICF / ICR / HENLEY BUSINESS SCHOOL International Certification in Coaching)


MBA / CIPC / MAPP / BTh / Duke CE Training in Orchestration and Facilitation,


7000 Hours of Professional Coaching, in government, mining, corporate, education, banking, media, creative economy, NPO, sectors in the South African business environment.







“On behalf of the FNB Consumer Education Team, thank you for the inspiring work you have been providing during our workshops. My team and I have gained a lot of insight and various strategies from your talks, both on the business and personal development platforms. Great presenting style! Again, thank you your contribution to the teams’ growth in their business and personal development.”



Eunice Sibiya,

Head: Consumer Education Program,

FNB Brand Segment


Meet the Founder and CEO


Hi, I am Abe Sibiya

I present the SeedWay Leadership Training and Development Academy which is driven by a philosophy borne out of experiences of leadership in multiple industries, sectors, extensive travel, academic research and cultural immersion within the African, Middle Eastern and international setting.

You also have the chance to sample my first book as a published author, The Jacob Strategy. My interests range from being a songwriter, multi-instrumentalist, entrepreneur and owner of various businesses, Thought Leader, a media executive. I also offer countless lessons learned from being a community leader in an African cultural setting fused with the benefits of extensive international exposure within the business sector.